Google Trends is increasingly used in ecological and conservation studies, with the number of research articles growing over 50% per year. Google Trends has also been used to forecast economic indicators and financial markets, and analysis of Google Trends data has detected regional flu outbreaks before conventional monitoring systems. This article noted that the most popular search beginning "is my husband" is "is my husband gay?" In addition, he found that American parents were more likely to search "is my son gifted?" than "is my daughter gifted?" But they were more likely to search "is my daughter overweight?" than "is my son overweight?" He also examined cultural differences in attitudes around pregnancy. He also used Google data, along with other sources, to estimate the size of the gay population. Correlating this measure with Obama's vote share, he calculated that Obama lost about 4 percentage points due to racial animus in the 2008 presidential election.
For example, in June 2012, he argued that search volume for the word "nigger(s)" could be used to measure racism in different parts of the United States.
Open the google trends website series#
In a series of articles in The New York Times, Seth Stephens-Davidowitz used Google Trends to measure a variety of behaviors. published research on the predictability of search trends. In 2012, the Insights for Search has been merged into Google Trends with a new interface. It also has the ability to categorize and organize the data, with special attention given to the breakdown of information by geographical areas. The tracking device provided a more-indepth analysis of results. The tool allows for the tracking of various words and phrases that are typed into Google's search-box. Insights for Search is an extension of Google Trends and although the tool is meant for marketers, it can be utilized by any user. On August 6, 2008, Google launched a free service called Insights for Search. Google now claims to be "updating the information provided by Google Trends daily Hot Trends is updated hourly."
Open the google trends website update#
Google did not update Trends from March until July 30, and only after it was blogged about, again. In March 2007, internet bloggers noticed that Google had not added new data since November 2006, and Trends was updated within a week. Originally, Google neglected updating Google Trends on a regular basis. Google Trends also allows the user to compare the relative search volume of searches between two or more terms.
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